Experience: 9 to 12 yrs.
Conceptualization of Brand campaigns (ATL & BTL) for all GCC countries.
Understanding business plans and developing product communication.
Budgeting- forecast seasonal requirements of various regions, plan annual & monthly marketing.
Briefing and managing the creative agencies.
Tracking campaigns and business results.
Designing product Broachers, Leaflet, Banners, posters, Advertisements etc.
Identifying the agencies PR, Media & Creative agency.
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Adept in handling assignments for product launch and successful campaign roll outs.
Based on the promotional mix and the allotted budget, to execute the campaign activities in coordination with Operations, Sales, PR and Online marketing verticals; to prepare a detailed report on the efficiency and effectiveness of the promotional campaigns and to make use of the learning in the upcoming campaigns
Media planning and buying for Television, Radio, Print, Digital etc.
Driving innovations across media and retail touch points
Monitoring spends and brand budgets
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